I do the same I have all my clients Pup names first then clients names and # in my contacts so I always know if they are new or not. I also have the pups picture on the contact information which also shows they have been here before.
check out my post on Re: Welcome to Suggestions for the Community ~ Social Profiles Recommendation
Basically I suggested that sitters and owners can connect to 'friend' each other and relationship stats can be readily available, such as number of bookings completed per dog for each client.
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